writing-articles: พฤศจิกายน 2008

วันอาทิตย์ที่ 30 พฤศจิกายน พ.ศ. 2551

Want to Put Your Names on My Article?

There's a new sort of ghost stalking the digital landscape.

They let several people pay them for the right to put their names as authors to some articles and, maybe, other types of written work that they write. This differs from the traditional way that ghost writers work. Instead of writing pieces to order or supplying pre-written pieces for a fee to one client who buys the right to replace the ghost's name with their own as author, the new arrangements involve the ghost being paid by several people for naming rights to the same article or other written piece. The ghost, in every occurence that I'm aware of, disclosed to all their potential clients exactly what they are doing - though, naturally, they may not tell each client exactly who else has the same rights to the pieces) that they are paying for.

Usually 20 or more people can buy the rights to any one article or package. My concern is for the effect of more than one person using the article with their own name on it as the sole author. Imagine that 3 "authors" circulate one of these articles through their mailing lists, remembering that many people who promote their services and products through their own web sites may have lists with several thousand subscribers, and one or more people subscribe to more than one of these lists.

The impression on anyone who gets 2 or more copies of the same article with different people claiming to be the author will, inevitably, be very negative. They make be concerned enough to contact one or more authors to ensure that the piece is not being plaigarised. I can't see the authors then having any choice but to all admit that they bought the right to put their own name on someone else's work. I don't think that would be an enjoyable experience for any of those concerned. That would not happen in the traditional model of buying, signing and distributing an article that was ghost-written.

There are plenty of opportunities to approach individual authors directly or through sites like eLance.com to get a well written piece that you can put your own name to in the traditionally accepted manner.

My other suggestion is to try to write an article yourself. It's not hard and you might find that you like writing when you actually give it a go. I know that methods of doing business are constantly evolving and new paths are being pushed through the electronic landscape. I just think that this path will not lead to a happy outcome for anyone.

John Williams writes and sells electronic books. He had 8 published when this article was written, with 2 more near completion. Anyone that wants to find out how easy it is to write and publish their own ebook or article for on-line distribution should visit <A href=" a target="_new" href="http://www.ezyebook.com/"http://www.ezyebook.com//a"> John's web site</A>

Handling Rejection

Rejection is part of a writer's life. You must cope with it. Analyse it and learn from it.

The reality is that you may never know why your article has been rejected. Students have asked me why editors or editorial assistants don't give any assessment when the article is returned.

Imagine how much work would be generated if a publication received 200 or 300 articles a month! It is a freelance writer's job to get the article as right as possible.

If your work is rejected, the editor is not rejecting you, but what you have written at the time. The rejection could be for any number of reasons, for example:<ul><li>The editor has already purchased something on the same subject recently</li>

<li>The article didn't exactly fit the editor's needs, at that time</li>

<li>The whole package was not offered and the editor didn't have access to any images that fitted the article, and of course, the main reason for rejection</li>

<li>The article wasn't good enough and completely missed the publication's requirements.</li></ul> An editor may also reject articles because of the volume received. He/She sifts through the submissions and puts aside ten possible articles from which only four will be chosen. Your article may be one of the ten rejected despite it being perfectly crafted for that publication.

There is something much worse than receiving a rejection skip -- never having written anything.

<a target="_new" href="http://www.bcacommunications.com.au">Barb Clews</a> is an award winning journalist with nearly 1,000 published articles to her credit. She has been a writer and editor for 15 years and is the author of "Article Writing for Freelancers" and "20 Tips to Increase Writing Skills" Visit <a target="_new" href="http://www.bcabooks.com/">http://www.bcabooks.com/</a> to subscribe to "Words that Work", Barb's monthly ezine packed with tips for writers.

วันเสาร์ที่ 29 พฤศจิกายน พ.ศ. 2551

15 Questions To Instantly Help You Write A Tips Booklet

1. What is the single most compelling subject from your experience or knowledge that you want the world to know about? If there are several topics, consider which one you are most passionate about.

2. Can you identify the single most outstanding thing you want people to know? Think about whether it is a new skill, perspective, attitude, or expansion of general knowledge.

3. Why do you want to write a booklet? It may be an altruistic gesture to spread the word about something. It might be a marketing tool for a business or book you have or want to have. The booklet can be a profit center for you. Maybe you would you like it to be both a marketing tool and a profit center.

4. How would you divide your subject into segments? Look at the possibility of those segments becoming additional booklets to develop into a series, or as mini-chapters of one booklet.

5. What are you often surprised by that people do not know about your subject area? There could be something that seems so 'common sense' to you, while being highly helpful or enlightening to others.

6. Does your information need to be presented sequentially or can it be random? Notice if specific entries stand-alone or if they need whatever came before to cause the entry to make sense to the reader.

7. What do you want people to do and not to do, be or not be as a result of your booklet? Think about how this information will benefit the reader.

8. Who besides the reader can benefit from this material? There may be manufacturers, suppliers, or distributors whose business activities can profit by distributing your contents. Those will be large-quantity buyers of your booklet.

9. Is there jargon or language that is peculiar to your topic? Consider how you will monitor and treat that in your content.

10. What surprised you most when you learned about your topic? That is probably useful to pass along to your readers in some way.

11. Which resources are needed to implement any of your suggestions? Look for the easiest ways to accomplish what you are recommending to your reader.

12. What is it that people need to know about you? Tell what gives you the credential to write about this topic.

13. What other products and/or services would also make sense to develop to assist the reader in this topic? Decide whether it is important for those to be products and services of your own, of someone else's, or both.

14. How would short anecdotes be useful in supporting your materials? The anecdotes could get in the way or enhance your content.

15. Do your tips need visual support with graphics to allow them to be more fully understood? Clip art could be adequate or you might decide to use original art.

Are you ready to get started? Or were you already making notes as you were reading this article? Take as little or as much time as you'd like in creating your first tips booklets. You'll be amazed by the results. Everyone has something they want the world to know about. What's the starting place for you?

Paulette Ensign has personally sold almost a million copies in four languages of a tips booklet called "110 Ideas for Organizing Your Business Life," all without spending a penny on advertising. She has had clients match and surpass her results, worldwide.

She has learned her business by doing it, never having taken a formal business course in her life. Her San Diego, California -based company, Tips Products International, offers a range of products and services to support your success regardless of your budget of time or money. Phone 858-481-0890 or visit <a target="_new" href="http://www.tipsbooklets.com">http://www.tipsbooklets.com</a>

วันศุกร์ที่ 28 พฤศจิกายน พ.ศ. 2551

Want to Put Your Names on My Article?

There's a new sort of ghost stalking the digital landscape.

How To Write Effective And Unique Articles That Are Optimized for the Search Engines

It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader's problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer.

In order to further maximize the benefits of writing and posting unique articles, it makes good business sense to optimize the articles so the search engines list the URL's associated with those articles on search engine results pages (SERP's). Ideally, you'd like to see your article URL on the 1st page of the SERP's so you can capitalize on the free and targeted traffic from these listings.

So, what type of strategy can be utilized to optimize your articles for the search engines?

There's quite a few different ways but here are some tactics that you may want to use:

Article optimization tactic 1: Choose keywords that complement your USP and name your article page accordingly. When choosing keywords that will be the central theme of your article, it is necessary to define what your article will be about, who the information in the article will benefit, and how it will tie into your USP before choosing your keywords. After you've thought through this, then come up with a list of keywords that will be suitable as the central them of the article.

Next, decide which keywords you will center your article around based on the number of searches that keyword gets per day and by assessing how much competition there is for that keyword phrase. Once you have chosen your keyword phrase for the article, name your page.

Example: If 'green widgets' is the keyword you wish to base your article on, you may want to name your web page 'greenwdgets.htm' or 'greenwdgets.html' or 'greenwdgets.shtml'.

Article optimization tactic 2: Utilize keyword in the title tag. Utilize your keywords that you've chosen for your article in the title tag of the web page.

Example: Green Widgets | The best green widgets available

Article optimization tactic 3: Utilize keyword in headline tags. Using keywords in headline tags will increase rankings of your web pages.

Ideally you would use the keywords as the headline, but usually this doesn't look natural.

Keep the h tags before and after the entire headline.

Example:Green widgets: We have the most affordable and powerful green widget available anywhere, guaranteed!

Article optimization tactic 4: Utilize keywords in the 1st sentence of the initial paragraph. This an easily be accomplished and still make the paragraph read well and in a natural sounding tone if read back. Remember that you want your reader to feel like they are being talked with not "at" and you want your reader to not realize that your placement of your keyword phrases might be planned.

Article optimization tactic 5: Utilize keywords in text with appropriate keyword density After you write your article, you can easily edit to try to obtain the best keyword density for the search engines you'd like to target.

Google's optimum keyword density is between 1.5% to 2.5% keyword density at the time of this writing.

Once you have the article written you can use GoRank's keyword optimization tool (<a href="http://www.gorank.com/seotools/" target="_new">http://www.gorank.com/seotools/</a>) to check what the keyword density is of the text of the article so you can edit accordingly.

Remember, you don't want to 'stuff' the page with your chosen and targeted keyword phrase but you do want to make sure that you utilize your keywords when you can up to the required amount for the desired keyword density.

Article optimization tactic 6: Bold or italicize keywords in text. When bolding and italicizing your keywords in your articles, it isn't necessary to bold and/or italicize every keyword phrase. When the reader comes across bolded and italicized words they add emphasis to the text at the time they read those words. So you should use your best judgment as to what looks right and 'reads' right when you edit your article.

One key item to remember to write naturally so you get your message across in a human manner.

You want the reader to click to your link at the end or in the body of the article and the more human and conversational your article comes across, the more likely that the reader will travel to the URL you'd like them to see. Some marketers write their articles without search engine optimization in mind and then go back and edit them for the search engines.

After your article is optimized, do all you can to get it posted to other web sites so the number of relevant links pointing to that article is heightened. If you get your article posted to some of the heavier web sites that post articles and have the correct categories where your article will fit, the faster your article URL will get indexed by the search engines.

Be humble, work hard, work smart.

Karl Augustine Author, "9 Deadly Mistakes To Avoid...",
SEO enthusiast, niche web site builder.
GET preferred status now!
<a href="http://www.make-money-with-keywords.com" target="_new">Make Money With Keywords</a>

How To Edit Your Articles As You Write

Increase your ezine subscribers by submitting articles once or twice a week to the opt-in ezines. Read by thousands, even hundreds of thousands, you get 10-25 new subscribers for each submission. Your articles also bring people to your Web site to buy your products. Use this checklist to edit your own work.

Knowing these benefits, you want to create and submit as many excellent articles as you can. At times, you have the articles complete, but don't have anyone handy to edit them. While it's best to get at least two other edits from business associates, you can edit your articles yourself with a little help.

Use this checklist to edit your own work:

1. Start your introduction with a question or startling fact. You must hook your readers with something that reaches their emotions.

2. Make your introduction only a few sentences. Your readers want to get to the heart of your article fast. They want easy-to- read quick tips. Long stories can bring a yawn to your reader.

3. At the end of your introduction, include your article's thesis to stay on track and make your article clear and compelling. For instance, "use this checklist to edit your own work."

4. Make all of your sentences short. Since standard sentence length is 15-17 words, make most of your sentences under that number. Complex sentences and multiple phrases make the reading tougher. Make it easy for your readers to find the subject and verb of each sentence, so they get the point fast.

5. Avoid dull, slow sentences. To avoid passive construction, start them with a subject, and then follow with a verb. For instance, "The coach marketed her business and books through submitting articles online" is an active sentence. "The coach's books were marketed online through submitting articles." is passive. Drop linking verbs such as "is," "was," "seemed," or "had." Replace them with power, active verbs. Instead of "She is beautiful," you could say, "Her beauty compels you to stare at her."

6. Aim for compelling, clear copy. Write for the 8-10th grade reader. Don't try to impress with pompous words such as "utilize." Always think "What's in it for them?"

7. Use specific nouns and names. General references don't engage your readers' emotions. Let them see the size, color, and shape. Rather than say, "Write your book fast to make lifelong income," say "Write and finish your book fast so you can take that long vacation to a Caribbean island." Money alone doesn't motivate, but what we can do with it does.

8. Let go of certain adverbs. Words like very, suddenly, and sparingly, tell instead of show. Use adverbs as often as you celebrate your birthday. Did I show, rather than tell? Your readers are hungry to experience feelings as well as picture themselves in your examples.

9. Let go of adjectives. Instead of saying, She is a super-intelligent person," you could say, "She's a genius."

10. Appeal to the senses of sight, sound, and emotions. Telling is not effective. Instead of "Buy this book today because it is so useful," say, "Would you like to double, even quadruple your Online income in three months?"

11. Cut redundancies. Too much repetition in your articles speaks boring or "talking down" to your readers. Be willing to part with some of your "precious" words. Your first edit should reduce your words at least by one-fourth.

12. Don't use pompous words to try to impress your reader.<BR>Use the shortest, simplest, most well-know word. Check your word's number of syllables. The more syllables, the more difficult.

13. Keep the subject and verb as close together as possible. Don't make your reader work to get the meaning.

14. Use the present or past tense of the verb rather than the "-ing" form of the verb. Instead of "she is singing," say, "she sings or she sang.

15. Put your point at the end of a sentence, a paragraph, or chapter for emphasis. This position hooks the reader to pause and notice or hooks him to keep reading.

16. Cut clich?s. Once, original metaphors, clich?s age and become trite. Instead of "Birds of a Feather Flock Together," you could say, "Birds of a Feather Need to Fly Away."

Make your articles sculptured and painted like a fine work of art. Your word choices do make a difference--both in commercial acceptance as well as audience understanding.

Self-editing will help.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at <A target="_new" href="http://www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml</a> and over 140 free articles. Email her at <a target="_new" href="mailto:Judy@bookcoaching.com">mailto:Judy@bookcoaching.com</a>

วันพฤหัสบดีที่ 27 พฤศจิกายน พ.ศ. 2551

How To Write an Ezine Article

Writing can be fraught at the best of times but it never ceases to amaze me just how much more difficult we make it by our approach. Writing an Ezine Article is no different to writing anything else. You need to approach the task in a professional way. There is little point in attempting to write anything whilst trying to answer mail, doing the dishes or grooming the pet. You have to give the article your undivided attention.

There is no set formula for the equipment you choose to write with, it just boils down to personal preference. Some people prefer to use a computer, others prefer a typewriter and some still like to use pen and paper. Select the one that you are most comfortable with.

Here are ten tips on how to make writing an Ezine Article a lot easier:

1. Allocate time

This will ensure that your train of thought is not interrupted. There is nothing worse for a writer than to have a good idea ruined by an interruption. To help yourself think find the quietest spot in the house, put up a "Do Not Disturb" sign up and close the door.

2. Remove all clutter

When you commence writing you do not want to be distracted by anything so clear your desk or table top of everything apart from your writing paraphernalia.

3. Select a topic

Most people find this one of the hardest things about writing and yet we are spoilt for choice. You can write about an activity that you enjoy, a sport you play, a hobby that you have, work experience, health concept, travel experience and so on. The choice is endless. Have the courage of your conviction and go for it.

4. Choose a title

Choosing a title is just as important as selecting the content. The title has to capture the gist of the content whilst at the same time be eye-catching enough to enable an editor to pick your article out of thousands of others.

5. Plan the content

There is little point in rambling on for countless pages and hope to retain the readers interest. All writing whether a book or Ezine Article will need to have a beginning, middle and an end.

Write down some basic points about your content. Then use headings and follow up by expanding the headings. Once this has been achieved, organise the content so that it makes sense whilst retaining a beginning, middle and end.

6. Write the Ezine Article

A basic mistake that all novice writers make is that they charge through their content as if there is no tomorrow. They then get disillusioned with the work and just give up. Whatever you write does not have to be done all at once. Learn to pace yourself.

Take tea breaks or go for walks. You will be surprised at how ideas can materialise and develop whilst enjoying a walk.

7. Proof-read Ezine Article

Having finished the article most writers will try to submit it and then wonder why it has been rejected. All content needs to be proofed to ensure that it makes sense, is grammatically correct and that it has the correct spelling. This process is both time consuming and demanding but there are no shortcuts, it has to be done.

8. Check spelling

Publishers will not accept articles with spelling mistakes. Majority of word processors nowadays have Spell Checking software. Failing that use a dictionary. There is no excuse for submitting work with spelling mistakes.

9. Proof-read Ezine Article again

Once you have checked the article twice, get someone else to read it. Does it make sense to them? Do they understand it? Do not feel threatened or embarrassed by other people's comments.

10. Submit Ezine Article

Once you are happy with your article you can approach publishers. Ensure that you adhere to the publishers submission rules otherwise your article will be rejected even before it gets seen by an editor.

Hope that this has helped. Good luck with your writing.

You may freely reprint this article provided the author's biography remains intact:

John Mussi is the founder of Direct Online Loans who help UK homeowners find the best available loans via the <a target="_new" href="http://www.directonlineloans.co.uk/">http://www.directonlineloans.co.uk</a> website.

Writing the Five Essentials

The five essential questions to be answered in your article are WHO, WHAT, WHERE, WHY and WHEN.

The five Ws must be considered carefully when you are gathering your research, plus using the five Ws is an excellent way to organise your material.

Here is an example of two very effective lines:

Barb Clews, author, has sold the film rights to her latest novel to XYZ Studios for $2.5 million, it was announced yesterday. <ul><li>Who? Barb Clews </li><li>What? Sold film rights to her latest novel</li><li>Where? XYZ Studios</li><li>Why? For $2.5 million</li><li>When? Yesterday</li></ul>Although this is considered a newspaper style of writing, you should aim to present the facts cleanly and concisely.

Articles in magazines are traditionally longer than newspaper stories so you will have some extra space to get your message across. But you must not lose sight of this tight way of communicating.

Don't bury any of the five Ws under lots of unnecessary words. You don't want your readers to work hard to find the gems of information. They should be presented in an attractive style that makes the reading process inviting, quick and rewarding.

Editors will not buy your work if you leave vital pieces of information until the end of your article. If your article has a weak lead (beginning) and a "fluffy" middle where the interesting bits have been completely camouflaged, the editor and the readers will never get to the end of the article.

A good exercise is to cut articles from newspapers and magazines and completely dissect them to see how the five Ws have been included. List the five Ws and in which paragraphs they are revealed. I think you will find they are quite close to the beginning of the article.

วันพุธที่ 26 พฤศจิกายน พ.ศ. 2551

Be in the Trade Publications Your Customers Read

Your publicity dreams may include being featured in Forbes, Fortune, Time, Inc., and other magazines read by millions. Appearing in those publications can boost both your ego and your business.

A feature in Nailpro may not have the same cachet, but if your clients are nail salons, you should be there. Trade magazines and newsletters give you exposure where it counts-with your potential customers.

You may already know of some publications in your industry, but you can learn more about them and discover new ones in media directories at your library. Standard Rate and Data Service publishes information about magazines' demographics, circulation, ad rates, etc. Writer's Market, Gale Directory of Publications and others will provide lots of leads.

Remember that you are not necessarily interested in publications that are read by you and your competitors, you are looking for those read by your potential customers. Another way to locate magazines and newsletters of interest to your target market is to ask your current clients which ones they value.

When you find information about a publication with which you are unfamiliar, request sample copies and writer's guidelines. Then, study them to see how you might be able to fit into their editorial needs and provide information of use to their readers.

Send press releases to announce news. Do you have a new product their readers need to know about? Do you know something that can help them be more successful? You may get a blurb or a story out of it.

Offer your products for review. Books, tools, technology and other products are reviewed in many trade publications.

Write articles for publication. You may get paid for the articles but, whether free or fee, you should insist on a byline that identifies you and your company and includes contact information, such as a phone number or web site URL. Reprints of these articles can also be used in your media kit and in proposals, or simply mailed to clients and potential clients.

Send a letter introducing yourself and describing your background and areas of expertise. Let them know you are available for interview when they need information about the topics on which you are an expert. They may run a profile of you, or contact you for a quote within an article. If they have a feature where readers submit questions to be answered by experts, offer yourself as one of the experts.

Suggest a column. You may be able to land a monthly column by sending a few (three to six) sample columns to the editor, along with a description of your vision for the column.

Look for other opportunities to get your information published. Does the magazine run case studies? Maybe your company can be featured, or you can share a client's story (with the client's permission, of course). Do they run contests or polls asking readers to comment on an issue or problem? Respond. Write letters to the editor. Consider the publication's current features and see how you can fit in and benefit their readers.

Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with inexpensive and free marketing ideas. Get <a target="_new" href="http://www.IdeaLady.com/">free marketing tips, articles and more</a> at <a target="_new" href="http://www.IdeaLady.com/">http://www.IdeaLady.com/</a>.

4 Effective Content Writing Tips

Writing for websites -- content, as it is called -- is an important task for webmasters. Your site must be current, relevant, and interesting in order to attract and retain visitors. The following are some tips I have successfully employed in order to keep my websites relevant:

1. Write with Passion. There is nothing worse than reading a dull article! If you aren't interested in what you are writing about, then please don't! Better yet: Join one of the excellent content producting sites on the internet. Ezinearticles is a leader in this category.

2. Write with Clarity and Brevity. Do your articles make sense? Are you using too many complicated and arcane terms? Remember, the internet is visited by people for whom English is not their primary language. In addition, our attention spans online are very short. Needlessly long, verbose articles will lose your reader's attention. If you lose your readers, you will lose readership [members]!

3. Write with Purpose. If you are trying to sell a product, then sell it. Stay focused on the subject at hand and do not go off into tangents. If there is something else you want to mention unrelated to the subject, then write another article. Link it to the primary article if they are related. Never confuse or frustrate your readers!

4. Write with Style. Everyone has their own style of writing. Effective content writing engages the reader and piques their interest. Write as if you are having a conversation with your readers. Why do you think blogs are so successful?

Every successful writer knows when to quit... writing that is. Your point[s] have been made and it is now time to come to a conclusion and allow your readers to absorb what was written. Just like I am doing now!

Matt writes on a variety of topics including, aviation related issues, business, travel, health, and finances. His two top performing websites are: Corporate Flight Attendant Community at <a target="_new" href="http://www.corporateflyer.net">http://www.corporateflyer.net</a> and <a target="_new" href="http://www.cabinmanagers.com">http://www.cabinmanagers.com</a> and Aviation Employment Board at <a target="_new" href="http://www.aviationemploymentboard.com">http://www.aviationemploymentboard.com</a>

Article Marketing Benefits Online Retailers

Strategically developing online content helps to ensure a small-business owner's success in both the short and long term.

Article marketing is a smart, comprehensive way to broaden the online presence of your small business enterprise. By posting articles to ezines, directories and newsletters, you can reap benefits ranging from new clients and a solid reputation to increased website traffic and heightened visibility.

At the heart of most successful article marketing is a comprehensive strategy known as Search Engine Optimization, a process through which keyword rich documents are published online to help to improve website traffic. Online marketers using SEO techniques choose a keyword or phrase that people will likely search for when conducting research. They then create relevant, engaging articles throughout which the critical word or phrase is used. Once these documents are posted online, search engines add them to their immense cache of information which helps to strategically drive traffic to selected websites. In addition to keyword rich document publishing, though, a second critical component of an online marketing strategy must include the distribution of a given website's URL. Publishing a website's address at the end of SEO articles will allow interested readers to easily visit the site by clicking on the embedded link.

When executed with quality, a useful article that is correctly formatted and well written, can provide a free way to quickly strengthen your online presence. Seek out a few places to post your articles. There are many free article directories and e-zines that actively request informative articles on any number of given topics. These resources are important allies when developing successful article marketing strategies.

Online article marketing, however, does more than simply heighten your internet visibility. Unlike direct paid advertising, it actually presents an opportunity to educate and assist your customer base. By providing useful resources online, you can make a case that benefits your business while building a reputation as an authoritative and knowledgeable entity. Further, article marketing offers a longer lasting form of promoting your business than does standard advertising alone. Paid ads usually lose potency and relevance over time. But a well-written, useful article will acquire hits and encourage viral marketing for months at a time.

Additionally, article marketing is one of the few forms of promotion that have the potential to reach a large audience without considerable financial investment and it is unique because it empowers you to position a nuanced message prominently in the vast landscape of the web. You can reach customers who you would have no access to you otherwise and the cost is typically measured in time rather than dollars.

<a target="_new" href="http://www.websition.com/categories/Business/Marketing/Article-Marketing/">Article marketing</a> offers significant numbers of benefits to retailers who choose to engage in the strategic method of search engine optimization. For many small business in particular, it is the best way to use the power of the internet to bring prospective clients to your door. Importantly, the most successful marketing campaigns understand that quality, content and keyword relevancy are critical components of good marketing. Therefore, investing the time to ensure you develop great ideas, witty content and informative articles will help you reap the greatest benefit of article marketing in both the short and long term.

? John Doetsch 2006. Online reprint rights granted as long as the article is published in its entirety, including links and resource box.

John Doetsch is editor at Websition.com, a <a target="_new" href="http://www.websition.com/">content provider</a>, where you will find fresh articles to use on your website, newsletter, or ezine, all with royalty-free reprint rights. <a target="_new" href="http://www.websition.com/">http://www.websition.com</a>

วันจันทร์ที่ 24 พฤศจิกายน พ.ศ. 2551

How to Get Ideas for an Article?

Are you short of ideas? There are times when we are in the mood of writing an article, but suddenly may feel lost without ideas, wondering what do we write about. Does it apply to you?

I had many such occasions and found the following simple tips most useful.

1. Browsing the net

Just use your hitech machine which is awaiting to execute your commands. Type the words "article ideas" in your favorite search engine and click. You will be amazed to find the number of articles the search engine has picked up for you. Just scanning some of them will help you to refresh your blocked mind and charge you with a number of ideas. Don't forget to immediately jot it down in your Notepad before they disappear from your mind.

2. Newspapers and Magazines

There is a tremendous amount of information lying in the Newspapers and Magazines. Scan them thoroughly since quite a few of them may have been overlooked . The daily newspaper provides you with a lot of relevant information on current topics. The writer in you will get inspired and bring out excellent articles in minutes just by reading them.

Magazines are also yet another source of information to motivate you. These may contain a bank of articles, which could turn out to be inspirational reading material.

3. Television and Radio

As we view the television and listen to the news so many excellent ideas may pop-up in your mind . Immediately note them down them on a scribbling pad. It will always come in handy at a later date, especially at times when you are low on ideas but in the mood of writing, this would prove less taxing whilst compiling an article.

4. Emails

Daily we receive a large volume of email, solicited and unsolicited, from friends, relatives etc. Some of these can be very informative. It will be wise to make a note of these before deleting, as these may contain a wealth of ideas.

5. Forums

Visiting forums is another good idea to instill new ideas, and will definitely brainstorm your mind. Very interesting topics would be discussed, and they may act as a stimulant for fresh ideas.

6. Friends

Communication in any form with friends, direct or online will often lead you to richer ideas, they are a potential source of new ideas.

7. Family

We cannot exclude our own family. Our interaction with each member of the family, either young or old, contributes to growth of ideas.

In brief, there is no lack of ideas in the world. Ideas are aplenty. All we need is just to seek them in the appropriate time, jot them down, and use them as and when required wisely, in our own unique style.

Lakshmi Menon is a writer and networker with 4 years of home business and marketing experience. Website: <a target="_new" href="http://www.net4homeincome.com">http://www.net4homeincome.com</a>

วันอาทิตย์ที่ 23 พฤศจิกายน พ.ศ. 2551

Got Lingo? The Terminology Of Marketing With Articles

Every field or discipline has its own specialized vocabulary and marketing with articles is no different. Understanding and using the lingo of marketing with articles will help you get the most out of this brilliant technique. Continue reading below for a set of terms and definitions for marketing with articles.

Article Announcement Newsgroups/Lists - E-mail lists that accept article submissions from subscribers. Some newsgroups only accept articles in one narrowly defined topic while others will accept any topic.

Article Directory/Archive - A web site that accepts article submissions in a large variety of topics and organizes them by category. A few of these sites require you to pay to have your article archived on site.

Autoresponder - An e-mail message that is sent automatically when an email is received to the email account address. It is also used by authors in automatically delivering properly formatted text article submissions to editors.

Bibliography - A list of web sites, books and articles referenced in an article or publication.

Byline/Resource Box - A four or five line biography and contact information for the author of an article.

Copyright Notice - A one or two line statement that should be included in every article that includes the copyright symbol, date and owner.

Essay - A short article on a single subject written from the author's personal viewpoint.

E-zines - Periodically published electronic newsletters delivered by e-mail.

E-zine Directories - Online directories of periodically published electronic newsletters.

Ghostwriter - An accomplished writer who researches and writes an article on an assigned topic under someone else's name.

Paid Market - A publication that pays writers for articles. Paid markets often require original, unpublished articles.

Point of view - The perspective from which an article is written.

Query letter - A brief letter often sent by e-mail to an editor that proposes an article topic and content for publication.

Reprint guidelines - A set of guidelines that are determined by the author that must be followed in order to reprint an article.

Style guide - A document specifying the details of writing style such as punctuation, spelling and capitalization, etc.

Syndication - The process by which a web site is able to share information, such as articles, with other web sites.

Synopsis - A general overview or summary of an article.

Writer's Guidelines - A set of guidelines determined by the publisher that outline requirements for articles such as topic, format, length, etc.

Learning these terms is required homework if you're just beginning to market your work. After all, this is our lingo... real words for real writers. Singing our ABC's fuelled us towards writing, knowing our lingo propels us towards success in marketing with articles that sell.

About The Author

Bonnie Jo Davis is the author of the e-book "Articles That Sell: Use The Best Kept Secret On The Internet To Promote Your Business For Free!" Visit <a href="http://www.ArticlesThatSell.com/" target="_new">http://www.ArticlesThatSell.com/</a> to learn more about marketing with articles.

วันเสาร์ที่ 22 พฤศจิกายน พ.ศ. 2551

The Best Place To Submit Your Articles

If you've spent any time online trying to promote your website or business, you must have very likely realised that one of the most effective ways to generate tons of free targetted web traffic on a long term basis is to write your own informative articles and freely distribute them to other webmasters and ezine publishers for their use.

Some of the benefits of this amazing strategy include:

-it's totally FREE and gets links to your website distributed to a huge number of other related websites on a permanent basis...

...no need to pay for the links...

...no need to give a return link on your own website to other sites...

-The presence of your links in many other websites also directly increases your Google PageRank and increases the targetted free traffic you get from search engines!

-When people see your name and website/company in the bylines of the articles on different sites, you will naturally be thought of as an "expert" in that field...This increases your credibility and makes it more likely that your visitors will take your recommendations to them more seriously.

The purpose of this article is to seek to create a comprehensive list of places where writers can submit their articles for distribution...

If you find this page useful, please bookmark it...and use it whenever you have new articles to distribute...we will continue to update it with the latest links as we get "tip offs" from our visitors.

If you would like to reproduce this article and link resource in your website/ezine to increase your website's "stickability", please feel free to do so. (because of the convenience of finding all the possible submission sites on one page,many writers will bookmark your site if you have this resource on it...Go Ahead...Bookmark this page NOW!)

Here Are The Link:

<a target="_new" href=http://www.infoprisor.com>http://www.infoprisor.com</a>

Hope you found this article useful...

Remember...bookmark this page and if you discover any other good sites to distribute articles through, let me know.Thanks!

<a target="_new" href="http://www.infoprisor.com">http://www.infoprisor.com</a> Free articles for reprint

Guest Articles: Good for Some, Bad for Others

A recent debate started me thinking about how some marketing strategies can be right for one Web site, but wrong for another -- depending on the site's purpose and the underlying reasoning behind the action.

If an action doesn't directly and logically plug into site goals, then there are likely more profitable ways to spend that time and effort.

Publishing third-party articles on a Web site is one of those marketing strategies that can be right for one site, yet wrong for another.

<h2>Publishing Guest Articles as a Strategy</h2>

Publishing guest articles as one of your Web site marketing strategies can help broaden the amount and quality of content on a site, which in turn can lead to a more solid, stronger reputation. James Edwards of Umbrella-Consultancy explains:

IMO having quality articles on your site will show that you are...someone who embraces the industry and respects the work of others. Most research scientists post links to other respected scientists' work... I think it can only be good to have quality material by other people in your field posted on your site.

<h3>Helping Web Site Visitors</h3>

Another situation where adding others' articles to your site can make strategic sense is when a lot of visitors arrive looking for a solution other than the one you provide on your site. Rather than have them wander off, no closer to an answer to their problem, you can build goodwill and credibility by having articles on the Web site that give them more information.

For example, several types of people arrive at my site through the search engines:

* Some are people researching marketing consulting services.

* Some are students looking to write a paper or finish an assigned project for school.

* Some are looking for marketing software.

* Others are looking to buy printed material (e-books, templates, workbooks, etc.) in order to proceed, step-by-step, on their own.

The only ones that are going to be interested in what I have to sell are those in the last group. Instead of letting the majority of visitors go without a fight, I have articles on the site from handpicked individuals or companies.

Those articles are chosen according to how good the quality is, how well the subject matter fits, and whether I think the information will help site visitors.

<h3>Information Sites</h3>

If a site (or section of a site) is informational in nature, guest articles can be a viable Web site marketing strategy, for several reasons:

* Repeat, purchase-related visits. A good information library can help potential customers through the decision-making process. If they find the information on your site especially helpful, they will be predisposed to coming back later, when they are ready to purchase.

* Increased Web site revenue. Publishing others' work can generate more revenue for your own site. For example, when I publish a third-party article, elsewhere on the page I include one or more of the following: AdSense; an advertisement for my own products; a newsletter sign-up box; or a relevant affiliate link. That way, every path off the page satisfies one of my own goals (direct ad revenue, new newsletter subscriber, or product sales lead).

* Increased targeted traffic. Each new page of quality content has the potential to bring in a happy chunk of incremental traffic from the search engines.

* Future collaborations or other projects. An indirect benefit from publishing others' articles is contact and future collaboration with authors. For example, after one author received several new sign-ups to her newsletter through an article published on my site, she contacted me about collaborating on an audio product.

<h2>Poor Fit With Marketing Strategies</h2>

For some business models, including guest articles in a list of Web site marketing strategies does not make sense. For example, it can be counterproductive to include guest articles on Web sites where the primary goal is to sell.

<h3>Service Web Sites</h3>

If the goal is to generate direct sales and leads for your own services, it doesn't make sense to dilute the message and call to action with diversions. Karon Thackston explains:

The purpose of my site is to get those in need of copywriting services and SEO copywriting services to contact me in order to do business. People who come to my Marketing Words site are looking for information about copywriting. They are also looking to hire a copywriter.

Therefore, you will find only material written by Karon on her site.

<h3>Product Sales Sites</h3>

Some sites have a single goal: to sell product. Every page on the site is devoted to product descriptions or copy designed to move a visitor toward a purchase. In these cases, where the predominant call to action is "buy the product," articles could hurt sales by diverting visitor attention away from the products.

Visit your favorite online retail sites, and you are likely to find product descriptions, reviews, photos and other product-driven content -- but little or no guest articles. Their absence on many e-commerce sites is an illustration of the poor fit of such articles as a marketing strategy for those sites.

Understanding how different techniques support, or sabotage, Web site marketing strategies can be critical to a site's success. Align your strategies with overall goals, and your business is more likely to flourish.

<h2>About the Author</h2>

Bobette Kyle draws upon 12+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Bobette is proprietor of the Web Site Marketing Plan Network, <a target="_new" href="http://www.websitemarketingplan.com">http://www.WebSiteMarketingPlan.com</a>, and author of the marketing plan and Web promotion book "How Much For Just the Spider? Strategic Website Marketing For Small Budget Business." ( HowMuchForSpider.com/TOC.htm )

How I Write Articles For Profit

Most Internet marketers worth their salt know how effective articles can be to generate promotion for their web sites. The major problem for many is simply writing the article.

This article shows you the exact steps I usually take to construct an article to achieve maximum publicity for my web site. By following this model you will be able to do the same quickly and easily.

1. The Big Idea

The very first stage is to get the basic theme of your article. The inspiration for my own articles often comes to me when I am 'switched off' and doing something completely different.

The theme for your article should be closely linked to the theme of your web site, in order to attract targeted prospects.

2. Write The Title And Introduction

At first this is only a rough introductory paragraph or two, and I do not worry too much about the exact wording at this stage. My introductory paragraph(s) simply tell the reader what the article is about. I usually write my first idea of a title for the article at this point too.

3. Sketch Out The Content

I brainstorm the major points I want to cover, and write them down, one after the other. I do not worry about their order, my major concern is getting the ideas in my head down on paper. I may even write down the odd sentence or paragraph to back up each point.

Once I've got the basic outline, I look at the order of the points I am making, switch them around if necessary, and make sure I have written down everything I want to cover.

4. Fill In the Content

This is when the real meat of the article is written.

Each of the points I have briefly written down before need filling in. I need to explain what I mean, and go into further depth.

You should not fill your article with affiliate links to sites you want to promote, nor link to your own web site unless absolutely necessary. Publishers do not like it and many will ignore your article. If you want to link to a quality in-context resource, link to the main web site URL instead. You get ample chance to link to your own web site via the resource box at the end of the article (more details below).

Also do not make any part of your article sound like an advert. Publishers are looking for quality articles that will be appreciated by their subscribers, not solo ads for your web site. You have plenty of room to link to your own web site in the resource box.

For the maximum chance of your article getting published, you are looking at an ideal length of around 800 words. I would also ensure it is not less than 600 words, or more than 1000 words - although I must admit I do occasionally write longer ones.

Remember at first this is just a draft. I never expect it to be perfect straight away - I just get my words down and my points across. Once I have got the main body of the article in place, I go back over it and revise as necessary until I am happy with the content.

5. Write Your Resource Box

Many authors struggle with this part, but there really is no need.

The resource box goes right at the end of your article, and provides some information about the author. Think about the reader of the article - they want to know more about who wrote the article.

I include a bit of information about myself, and provide a link to one of my web sites that has some relevance to the article. Ideally a resource box should be brief and contain just two or three sentences. For an example, see the resource box at the end of this article.

Some authors attempt to cram the resource box with more than one link. Rather than achieving more promotional power from their article, it actually has the reverse effect by turning off the publisher, who may have otherwise published your article, and confusing the reader.

6. Leave It Alone

In my experience, this is the most essential stage. I save my article and leave it completely alone for at least a couple of days. So many people are impatient and do not do this, but I find it to be essential in boosting my chances of publication.

The idea is that you come back to it with completely fresh, but critical, eyes. This works like magic for helping to transform a fairly mediocre article with low chances of publication, to a high quality article that is more likely to get picked up by a large number of publishers and reward you with a flood of publicity.

7. The Final Edit

I open up my article again and read it. I usually spot parts of my article that do not flow very well, paragraphs that can be improved or condensed, sentences with words missing, and typos. This is where I polish up my article and ensure it all flows really well.

I have seen many articles that have obviously never gone through this stage, and they will only have a very slim chance of publication. Some minor editing would have improved them immensely. It really is worth that extra bit of effort to get your article up to scratch, otherwise all your hard work in writing the article will be wasted.

About The Author

Steve Shaw works full time online, creating systems and software for effective e-marketing. His popular e-course provides a lot more information on how you can publish articles for profit, including how to submit them to potential publishers for a flood of publicity to your web site:

=> <a href="http://www.takanomi.com/publish-articles.php" target="_new">http://www.takanomi.com/publish-articles.php</a>

วันศุกร์ที่ 21 พฤศจิกายน พ.ศ. 2551

Simultaneous Article Submission

Do you know the difference between simultaneous article submissions and multiple submissions?

This is something that trips up new writers, and some more seasoned individuals.

A travel writer I knew sent the same feature length article to two leading newspapers without letting the editors know. Unfortunately, both publications printed the article on the same day. What do you think this does to your reputation?

Immediately the writer's name was put on the list of unreliable contributors and she received a "do not send articles to us again" letter.

Simultaneous

Simultaneous submissions relates to sending the same article to more than one publication. The word means at the same time; synchronised, concurrent, coinciding.

Please read this next paragraph carefully, because it will make a big difference to your success.

It is impossible to send the same article or exactly the same idea to more than one magazine because each article or idea should be specifically targeted to a particular publication. The same article will not perfectly fit into both Magazine X and Magazine Y, as each publication has its own style and readership.

Multiple

Multiple submissions relates to sending a query that consists of more than one idea, or sending more than one article, at the same time, to the same publication. The word means having several or many parts, elements or individual components.

A problem with multiple submissions is you cannot copyright an idea. The way to ensure your ideas cannot be poached is to write a substantial synopsis. Four or five paragraphs in your query letter will constitute a "substantial" description.

For this reason it may not be practical to submit one query to an editor that contained four ideas as the letter/email would be long and this may result in a rejection because the editor simply didn't have enough time to read the query.

In this case it is best to restrict your query to one or two ideas, so you can showcase them properly.

Writing Articles to Improve Link Popularity

There are many different ways to improve link popularity for your Website. One of the most effective ways to improve your site's link popularity is by writing articles for publication on other related Web sites and in other related newsletters or Ezines.

In this article, I will be sharing 10 techniques I use when I am writing articles to improve link popularity for one of my Websites.

Let's use this article as an example. I have two goals in mind as I start writing this article, a primary goal and a secondary goal.

My primary goal is to inform you, my reader, about how to improve link popularity for your Website.

My secondary goal is to improve link popularity for one of my own Websites.

If, after having read this article, you can say to yourself that this article was informative and it gave you one or more ideas about how to improve link popularity for your own Website, then I will have achieved my primary goal.

If, after having written this article, I can say to myself that this article was written well enough, and was informative enough, to persuade Webmasters and newsletter or Ezine publishers to reprint this article on their Website or in their newsletter or Ezine, then I will have achieved my secondary goal.

If I do achieve my primary goal, my secondary goal will be achieved as well - you will have been informed and the other publishers will realize that and will reprint this article in order to inform their readers as well.

Now, on to achieving my primary goal, informing you...

How to Improve Link Popularity by Writing Articles

1. Before writing your article, have definite goals in mind. Ask yourself what you want to accomplish by writing this article.

Since you are now reading an article about how to improve link popularity for your Website, that should be one of your goals. I'll leave you to decide what other goals you want to achieve by writing your article.

2. Have well thought out ideas for the beginning, middle and ending of your article.

For this article, the purpose of my beginning was to inform you about an effective way to improve link popularity for your Website.

The purpose of the middle of this article is to inform you about how you can use this effective way to improve link popularity for your own Website.

The purpose of the ending of this article will be to provide you with a way to learn more on this topic and, to achieve my secondary goal, to improve link popularity for my own Website.

3. Include your most important keyword in the title of your article. You will notice that I have used the keyword phrase "improve link popularity" in the title of this article. This will improve the odds that your article will become indexed and listed by search engines.

4. Use your important keyword throughout the content of your article. Again, you will notice that I have used the keyword phrase "improve link popularity" several times throughout the content of this article. Again, this is for the purpose of getting this article indexed and listed by search engines.

5. Write your article as if you were speaking directly to your best friend about a topic that both you and she are passionate about. Don't try to impress her with your knowledge of the topic. Simply provide her with your thoughts on the subject, using easy-to-understand words and phrases.

6. After you have written your article, leave it alone for a day or two before coming back to it. Using a fresh pair of eyes, read your article to see if the content flows in a logical, easy-to-understand manner. Then proofread your article for typos. Make any necessary corrections.

7. After you have written and proofread your article, publish it on your own Website. Include a resource box at the bottom of your Web page that informs Webmasters and newsletter or Ezine publishers that they are free to reprint your article. This is, after all, the focus of this article on how to improve link popularity for your Website.

8. If you publish a newsletter or Ezine, also publish your article in it as well. If it is a lengthy article, publish part of the article in your newsletter or Ezine and provide a link to the complete article that is published on your Website.

9. Include a resource box at the end of your article that provides a little information about you and an invitation for your readers to visit your Website. Some readers will go to your Website, read your other articles, and choose to reprint some of those as well. This is a definite bonus when you are writing an article to improve link popularity for your Website.

10. Submit your article to Websites that archive articles that are available for reprinting on other Websites and in other newsletters or Ezines. My favorite Website for archiving my articles and for obtaining articles written about how to improve link popularity is ArticleCity.com, located at http://www.articlecity.com/. Other archives can be located by searching on "free articles for reprint" or something similar.

Summary

It took me about two hours to write this article. When you are passionate about the topic you are writing about, the words just seem to flow from your brain to your article.

If you are passionate about the topic of your article, you will be able to write an informative article which will be reprinted by Webmasters and newsletter or Ezine publishers and that will help to improve link popularity for your Website.

Bob Hampton
<a href="http://LPIQ.com" target="_new">LPIQ.com</a>

About The Author

Bob designs and builds his own Websites. His most recent site is Link Popularity IQ (http://www.lpiq.com/lpiq). He invites you to test your knowledge of link popularity by taking his free Link Popularity IQ Test (<a href="http://www.lpiq.com/test" target="_new">http://www.lpiq.com/test</a>).

Writing for Dollars - How To Get Started

"When you provide good information from which readers can learn and profit, people are more likely to buy your products and services."

- Heidi Richards -

So just how do you get started? The first step, of course is to write the article. The second step is to find the right medium. I have a small business in the floral industry. So the floral community would be my first likely target. Industry experts are generally the most sought after writers for targeted publications. Since I write mostly about sales and marketing for small business, my second likely medium would be business-related publications, such as those published by Chambers of Commerce, small business journals and other retail industry publications.

I have also found that each type of media that has printed my articles has different criteria for submission. Some want you to send a letter outlining your ideas while others will allow you to submit the actual article. However, most editors prefer that you send a query letter first and include a paragraph about yourself. I also include a link to both my websites in case they want additional information. However, many ezines and online publications allow you to send the actual article. Visit your library, online or local bookstore or do an Internet search with the words query letters for the "how to's" of writing them.

It should go without saying that the article must be grammatically correct and free of spelling errors. A publisher is looking for quality content that will make her or him look better to the reader. The more unique your article, the better your chances of getting it published. Real-life, personal examples and stories have a much greater chance of getting published than do "book reports." Make sure the article is yours! No plagiarism allowed. If you do copy someone else's work, not only will you open yourself up to all sorts of legal problems, you will destroy any credibility you hoped to establish.

Whether you write articles for print media or for online publications, follow these guidelines to increase your likelihood of getting them published.

Read the publication. Become familiar with the writing styles and content. It took several months, before one of my articles was accepted by Balance Magazine. It was an article on leadership, which they liked and found space to include. Because I was patient, tenacious and had developed a relationship with the editor, I was asked to be the South Florida Profile Editor and now write an ongoing series of articles called the PMS Principles?. I interview successful women in South Florida and write their stories. What a great way to gain exposure! By the way, the PMS stands for Partnering, Mentoring and Service, which is also the title of a new book I am writing.

Send your article to the assistant editor when there is one. You will find her or him listed in the publication.

Ask the publication for their editorial calendar (often found on their website). An editorial calendar lists the "focus" or theme of each issue. This is a great tool to use when deciding what to write and submit.

Find out the submission requirements (writer's guidelines). These will include length of article, format, number of words, do's and don'ts, as well as deadlines for submission. In some cases it will also include writer's compensation, if and when they pay for articles.

Write about what you know. It's easier to "sell" and easier to write when you draw upon your own experiences and those of others you know. You could also write about a personal experience or a hobby you pursue (if it is newsworthy).

Keep it simple ? plain text, simple fonts, 12-point type are generally the most widely accepted format.

Use short paragraphs. Commercials use sound bites to keep the audience's attention. Short paragraphs have a better chance of keeping the reader interested.

Don't over-punctuate. By this, I mean the use of the exclamation point!!! or ? or ??? mark. Overusing punctuation will make your words have less impact over time. And if you are submitting your articles on the Internet, these are often flagged as "spam" and may never even be read.

Ask questions. Then answer those questions. This will keep the readers' attention and interest.

Bullets can accentuate your points. Since people read in sound bites, bullets help the reader absorb the information in bite-sized pieces.

Use creative headlines to sell your message. Instead of "How to Write Articles," use "Writing for Dollar$" or something more enticing. Send me a note with Headlines in the subject line and I will send you the article on Headlines that sell.

Keep track and follow up. This gets more difficult over time, since your articles might be reprinted and you don't even know it, unless the publisher sends you the courtesy copy. Keep track of where you submit your articles, and follow up with editors to find out if and when they will be used. If editors don't use your work, ask for feedback. This will help you become a better writer. Create a record for yourself of the publication, the URL (web address) and the name and contact information of the person to whom you submitted your article.

You can submit your work online to some of these more popular places. Keep in mind, there are literally thousands of ezines out there, below are just a few sites to submit your work:

http://www.ezinearticles.com

http://www.netterweb.com/articles

http://www.goarticles.com

http://www.ideamarketers.com

http://www.articlecity.com

http://www.authorconnection.com

http://ezinelocator.com

Never give up! Be patient. As the saying goes, "timing is everything," and editors and publishers are busy. If your content is good (and interesting) eventually someone will notice' and you will get published. Once that happens, capitalize on the momentum and keep going. The purpose of writing articles is after all to get people to start talking about you. Oscar Wilde said "The only thing worse than being talked about is not being talked about." Make writing a part of your marketing plan and who knows, several articles later, you could be the talk of the town.

Excerpted from The PMS Principles - Powerful Marketing Strategies to Grow Your Business ? 2005 - Heidi Richards

Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women's ECommerce Association, International <a target="_new" href="http://www.WECAI.org">http://www.WECAI.org</a> (pronounced wee-kī) ? an Internet organization that "Helps Women Do Business on the WEB." Basic Membership is FREE. Ms. Richards can be reached at <a target="_new" href="http://www.HeidiRichards.com">http://www.HeidiRichards.com</a> or <a href="mailto:Heidi@wecai.org">Heidi@wecai.org</a>.

Broaden Your Customer Base: Submit Articles!

If you are going to be writing articles to promote traffic to your website anyway, why not make them available to be used in other people's e-zines? This is a great way to have your work spread around the Internet to reach new customers. Of course my work can be found in my own free e-zine, but that really limits the people that read it. I advise possibly swapping articles and/or ads with another e-zine to double your visibility to subscribers. This process can be studied in greater detail by visiting http://www.e-zinez.com.

Another way to get your work published is to submit it to http://EzineNewsWire.com or http:www.ezinearticles.com. Here publishers can find your article to use in their e-zines. In return for using your work, subscribers will read your bio and have access to your web address which appears at the bottom of all your articles. The outcome of this new publicity will be more traffic to your site, which equals more business, would doesn't like the sound of that?

There are also numerous places that will take free classified ads, or you can pay for ads in selected publications. Make a list of magazines and other publications that make sense for your business in order to broaden your audience. Traditional print and the media are also a great way to get noticed. The key to getting your articles seen is to have them spread virtually everywhere and anywhere that you possibly can. Search engines will give a long list of websites that will publish your article for free. Usually all it takes is a minute to register and then you can submit all night long. This is time consuming but will inevitably help get you more hits on major search engines. Type in your name and found out.

Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book "Wake 'em Up Business Presentations" and "Click: The Ultimate Guide to Electronic Marketing." It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his client's needs.

<a target="_new" href="http://www.antion.com">http://www.antion.com</a>

Resource Box Rules: Winning Tactics

Lets face it people use articles to send traffic to their websites. But if their resource box is <B>lousy</B> and not worded right they will get minimal, if any traffic. Thats a fact.<BR> <BR> "So," you ask, "what kind of resource box do I need?"<BR> <BR> You need a resource box that is attention grabbing, heart stopping, world jolting.... Okay, so maybe thats a wee bit of an exaggeration!<BR> <BR> What you really need is a resource box that is short and snappy that asks or tells your prospective customer to take action.<BR> <BR> You shouldn't make your resource box (also called an Author's Bio, About The Author, etc...) very long. You don't want to bore your reader with all the details of your writing career.<BR> <BR> Sorry to sound so harsh but on the internet people want to be entertained and enlightened. They will only read what interests them.<BR> <BR> If your article is informative and page scrolling (as opposed to page turning) then you will get a lot of people to read it, but if you lose them at the start or halfway through your resource box, you won't be able to convert them into traffic or buyers. Why??<BR> <BR> Simply because they will never reach any link you provide them with, they will close the page and go on to read a different article.<BR> <BR> <B>You can't afford to let this happen!<BR> <BR> </B>So here's what you do about it. You keep your resource box at a maximum of 5 lines long. You tell them to visit your site for more information on that subject or to opt in for their free newsletter or report.<BR> <BR> You give them an action to take. Because as surely as you aren't specific about what it is that you want them to do next, they definitely won't do what you want them to.<BR> <BR> So unless your resource box grabs them with the same intensity as your article you can kiss those prospective buyers goodbye!<BR> <BR> Another common mistake made by newbie writers is to not make their website link an active one. This can happen when you just type www.mysite.com, instead of putting http://www.mysite.com, or whatever the full address is.<BR> <BR> In most cases people are not going to bother to take the time to copy and paste an inactive link to visit your site.<BR> <BR> So again make sure as much as you can that your link is working. It's true that some article databases don't provide this feature, but the majority of the article databases do.<BR> <BR> Try going to the article site you posted your article on, as a browser instead of logging into your writer's account. Find your article and <B>test the link</B> in your resource box to see if it works.<BR> <BR> In conclusion I guess the best way to show you what I mean is to give an example. So be sure to read my resource box below ;-)<BR>

For the best way to profit online and drive targeted cash-in-hand traffic to your website using articles visit <a target="_new" href="http://apt-publishing.org/ArticleAnnouncer/"> Best Web Traffic</a>

วันพฤหัสบดีที่ 20 พฤศจิกายน พ.ศ. 2551

Understanding That Online Writing is Business Writing Will Make You a Fortune

Never before in the history of the business of writing have opportunities opened up and presented themselves on such a large scale and in such huge quantities for writers to easily win so much regular business and revenue.

If you know anything about writers of old you will know that they mostly starved, some to death. Yes, they often had to pay such a high price for their love of writing.

Today everything has changed so dramatically and so suddenly. Thanks mainly to the internet and the huge hungry market it continues to build at high every day, the business of writing has been changed forever.

Sadly however, many writers are yet to fully wake up to the new realties of the internet and the fresh and different business and revenue opportunities that are suddenly within such easy reach of any writer. Many offline writers are still stuck saying that they will never write $3 or $5 articles (see my article on this controversial subject at

<a target="_new" href="http://100grandonlinewriters.blogspot.com/2005/06/lots-of-extra-money-waiting-to-be-made.html">http://100grandonlinewriters.blogspot.com/2005/06/
lots-of-extra-money-waiting-to-be-made.html</a>

Yet the same writers had no problem starting off their careers writing 10-cents-per-word articles in the old days. Some even wrote for publications that pay in copies and others that don't even pay (just to get clippings of their published work. And yet those clippings were not anywhere near as effective as "online writing clippings" ? that is your articles posted free at article sites, can be today).

But for you to succeed as an online writer you must first understand that all online writing is business writing. In the bricks and mortar world business writing is writing about boring stocks and sometimes boring companies and trying to explain why they are so successful or why they have failed. Incidentally I personally find such writing fascinating.

In online writing, the business writing is different. You can write on any subject, giving a lot of useful details and advice but in the end, you must find a way of getting readers to do what you want them to do. Your objective could be to get them to visit your website or blog for more information and this win higher traffic, which gives you many possibilities. Or your objective could be to get them to head straight to your affiliate website.

In other words your writing is always business writing because the end objective is to sell something, even if it is just ideas. And yet the moment your writing looks like it is selling, it will be shunned and people will not want to come anywhere near your writing. A good example is this article that you are reading so eagerly. It is actually selling something. Get my point? The kind of writing articles do online is very different.

Any writer who understands that all online writing is business writing puts themselves in a very good position to make a fortune from their online business writing.

For example it will become much easier to attract clients because no website will assign you to write something that does not help them sell something.

This business writing that is done online has become even more interesting in recent times because a huge market has developed for writers who can write content to attract specific Google adsense advertisements. Let me explain in a little more detail for the sake of the uninitiated. Most people who carry Google adsense advertisements quickly notice that it is extremely important to attract higher paying ads. The way to do this is by using certain keywords. Usually common keywords in most subjects will attract low bids (because there are numerous sites where these ads can be successfully posted) meaning that the revenue Google shares with the site owner carrying their ads, for clicks will tend to be low. More unique and rare keywords will tend to attract ads that have much higher bids on them. There are actually certain Google ads that pay as much as $100 per click.

The kind of business writing required here is where unique keywords will be used without the content losing its' original value and meaning. There are probably hundreds of thousands of sites that carry Google ads and many of them are not happy with their earnings and would like to earn more. Business writing from online writers who understand exactly what the client wants is in very high demand. By the way it is very easy for an online writer to quickly become an expert in this sort of business writing by simply setting up their own blog and applying to post Google ads and then learning and practicing their online business writing skills on their own site to start with. They can even use the same site to attract clients and writing business.

Christopher Kyalo earns a living writing for various online clients. Visit his blog <a target="_new" href="http://100grandonlinewriters.blogspot.com">http://100grandonlinewriters.blogspot.com</a> to read the following article; How to get lots of business writing online articles. He can be reached at strongwallafrica at yahoo.com

Use Your Expertise to Write That Article!

Have you ever seen articles that are not only related to your expertise, but ones that made you think, "I could have written that!" And of course you can! You are an expert at something, such as education or science or marketing or whatever. What's more, you have an in-depth knowledge of your field.

So how do you begin?

First, review journals or magazines that you read or subscribe to. What subjects do their articles cover? What subject(s) should have been covered, but were not?

Next, write a list of overlooked subjects. Do you have expertise in any of those subjects?

If so, choose one subject and brainstorm it, keeping your audience in mind. List everything that occurs to you when you think about that subject. This list will consist of a breakdown of various aspects of that broad subject.

Choose one or more of those aspects and develop a point about it that is tailor-made for your specific audience. What should your audience know about and why? Visualize your published article in a magazine: what is its title?

Next, outline your article by making a list of subpoints that support your main point.

Write one or more rough drafts of your article. Then proofread and polish it before submitting it to your chosen magazine or journal. Remember that quite a few magazines and journals may require query letters first. A query letter proposes an article and briefly highlights its contents, just enough to entice and interest an editor.

Dorothy Zjawin's publications include Instructor articles and a book, Teaching Ideas for the Come-Alive Classroom (Parker Pub. Co./Prentice-Hall). Her website, <a target="_new" href="http://www.profitable-pen.com">http://www.profitable-pen.com</a>, includes resources and a free forum for new and experienced writers.

วันพุธที่ 19 พฤศจิกายน พ.ศ. 2551

Publishing: Changing realities (II)

There is some wisdom in saying that when you are in the jungle and are faced with a hungry bear, you'd better be good at thinking on your feet. If you're not strong, be quick. This is also the case in today's publishing environment.

If you are looking at these ezine articles, you are either in need of content, or have just submitted your own article and are now seeing if it stands out from the crowd. Whether you are an upstream or a downstream customer doesn't matter, but if you want to survive in today's publishing environment, it is essential that you have a clear view of some of the intersecting points in this industry itself.

Any surface work quickly learns that 'free content' is among the largest intersections where editors and webmasters meet.

Many people wonder who facilitates all this sugar-and-spice world of content. How is it possible that whilst you pay good money for your daily newspaper, you can get whatever is written in the paper times 500 for free on the internet? The short answer is one word: distribution.

Distribution, or aggregation of content as a totally free commodity is quite a new idea but it started to become important seven years ago, when publishers became more and more enticed with the idea that advertising revenue based business models were overtaking subscriptions in terms of attraction. It meant quite a gamble, but when new titles showed the viability and profitability of this model, very many other publications followed suit. It was going to be the idea of the future and the advertising driven revenue model has dominated the internet publishing sector from its very start.

Free content has since evolved and is very likely here to stay, since new business models are adopting the principle and weave alternative income streams around it. As Jeff Jarvis from www.buzzmachine.com says; "This is the new distributed world. I don't know how anybody makes money in it but I do see how many people save money. As has been cited too often now, Craig destroyed -- did not transfer but destroyed -- an estimated $65 million in classified revenue in San Francisco alone. But Craig still charges for listing jobs. Indeed doesn't; it merely finds them."

Craig being Craig's list, a highly successful aggregator, first of jobs and now everything under the sun in the classifieds market and Indeed being a similar outfit. Jarvis goes on to point out that "aggregation is cheap. Aggregation is efficient." And he's right. I have yet to come across estimates of the value of the so called 'free' content market across the internet, but this is of less relevance than its new role. Companies looking to cut costs, turn to free content. This way, it is playing an incredible role in the economy. It is valued but as an economic instrument, rather than a commodity with a usual price tag.

Content is King and at a 'Kingly' fee. You might say that the tax exemption that most countries reserve for their royalty translates in cyber ventures as publishers' inability to use content as a control tool in the traditional way. "The technology won't allow that to happen. You can't "get to scale" that way", says Jarvis.

The open source idea of content makes all of us a little bit more amenable to outsiders. It is simply impossible for one player to have all the goodies on one particular subject. "You must be open to others owning pieces of the equation. You must let the users get the value of scale however they choose to create that scale. You must facilitate the creation of virtual scale", says Jarvis.

As we are being democratised by technology this way, we are likely to adopt a totally new idea of achieving economies of scale and critical mass. This term as such is slowly dying out. Scale simply don't scale anymore. It's over guys. Nobody believes in authoritarian pretense no more. There's always a fifth if not sixth opinion if you've managed to convince everybody you monopolise the first four.

"The old days of big players in the economy collecting consumers, audience, distribution, manufacturing efficiency, buying power, or capital in the grip of centralized control are waning. That used to be the way to find efficiency and size. That used to be the way to scale. But they are being foiled by our new distributed world. And they are being replaced by a more efficient means of finding size and efficiency," says Jarvis.

Aggregation is the new scale. To get through to target markets, you need to be simple and craft your message clearly, concise and on target. Aggregation in cyber space is similar to decentralisation in the rest of society. It's getting more popular. People all over the world are getting the hang of spontaneously forming clusters grouping together in schemes, outmanoeuvering companies and governmental organisations. Anarchy in its positive format is expanding.

So whether you were just looking to find content, this might only just be the beginning of your search. Sure, many aggregators won't let you have their news for free when you are not a private entity, but the general idea has been born and it's cottoning on. Fast.

Are you wondering how you can be part of the new content revolution? Clustering is the key around which everything evolves. News aggregators are all very busy categorising their news in recognisable categories. All you need to do is hitch up with a few people in creating either a new category or establishing yourself as a player in a recognized field and submit your feeds. People that take them are of course Yahoo.com, but also lesser known entities such as Newsnow.co.uk and Daypop.com. Not to speak of the blog possibilities, which are endless.

You can go around this in a myriad of ways, but it's best to center your efforts around a hub, make sure you coordinate everything before submitting anything. Why would you do this? Well, dumbass, for the same reason as why you are visiting this website! To publish news about your area of expertise, or to find articles about topics you are interested in.

If you find it difficult to do this all by yourself, there are of course people specialising in this field. Notably ourselves. If you are interested in getting customized newsfeeds only, you can also go to www.newsknowledge.com. But just remember; what they create is something you and a few likeminded peers can OFFER. Getting on in the world's no longer black and white affair, but more like a Be-With-It affair.

Angelique van Engelen runs <a target="_new" href="http://www.contentClix.com">http://www.contentClix.com</a> which is located in Amsterdam, the Netherlands. She writes tailormade articles on any subject and also creates highly specialist RSS feeds on topics relating to arts and culture.

Website Promotion ? Writing Articles May Be Better Than Hiring SEO Firms

It is a well-known fact that a key to obtaining a good search engine position is having a lot of other Websites link to yours. The quantity is important, and the quality is important, too. A link to your site from Amazon.com is regarded by the search engines as more important than a link from Never-Heard-Of-It.com. How can someone with a fairly new Website obtain links from other sites? Quite easily, as it happens. Write articles about your Website's topics and publish them on the Web. It is easy to do, it provides fairly fast results, and it is less expensive and safer than if you hired a company to promote your Website for you.

Writing articles is easy. Just find a topic that relates to your Website and write what you know about it. Offer informative tips, information or other factoids that may interest the public about your topic. It need not be long; 250-500 words is just fine. At the bottom of your article, you may include a brief bio about yourself and you may include a link to your site. The next step is to search for "submit free content" in your favorite search engine. You will find many sites that accept articles from anyone who wishes to contribute. You usually publish an article by simply cutting and pasting into an online form. The Website where you publish your article shares your article with other sites that wish to republish them. Each time this happens, you'll get another link back to your Website. It only takes a minute to publish an article, and I have seen additional links back to my site in as little as 12 hours! It works, and it's free! The more articles you write, the more the links to your Website will propagate throughout the Internet.

But what about hiring a search engine optimization (SEO) company? Can't you hire someone to promote your site for you? Yes, you can. These companies will modify your site to make it more search engine friendly, and they may recommend some other promotion techniques, such as pay-per-click advertising. Depending on your financial situation and the amount of free time you have, such companies may represent a good investment. Unfortunately, there are also unscrupulous Website promotion companies out there, and there seem to be more of those than legitimate ones. I got a call just last week from one such company that promised to place my Website at the very top of the first page of Google's search results. They also promised to provide thousands of links to my site. I declined their offer, but did some research on the company. What I found is that they have done business under three different names in the last year, they've used hidden link, hidden code and other techniques that search engines don't like, they've built Web pages that plagiarize from other sites and they've done work that results in their clients being blacklisted from the major search engines.

These things weigh heavily against their promise of having thousands of links that point to my site. I see no reason to pay thousands of dollars for a service that may obtain links for me or may get my site blacklisted on the major search engines. I'd rather save my money and obtain the links myself by writing and publishing articles. It's safe, fast, and inexpensive. And it works.

Charles Essmeier is the owner of Retro Marketing, a firm devoted to informational Websites, including End-Your-Debt.com, a site devoted to <a target="_new" href="http://www.end-your-debt.com">debt consolidation</a> and credit counseling, and HomeEquityHelp.com, a site devoted to information regarding <a target="_new" href="http://www.homequityhelp.net">home equity loans.</a>

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